Growth for beauty brands, built on creative and data.
K PROJECT is an e-commerce growth partner for beauty and cosmetics brands. We plan, produce and scale the marketing that turns ad spend into profitable revenue.
Let's talkBrands that are ready for the next stage.
Rising ad costs, slowing conversion rates, a team stretched thin: we help CEOs, founders, CMOs and marketers scale aggressively and profitably, with a plan that fits the brand rather than a template.
Specialised
Seasoned e-commerce people who know the beauty and cosmetics category from the inside.
Tailored
No one-size-fits-all: every strategy is written around your goals, your margins and your customers.
Data-driven
Every decision is backed by numbers: what sells, what scales, and what to stop.
Paid media, creative and retention, under one roof.

Paid media
Campaigns built to convert and to scale, across the channels where beauty customers buy.
- Meta ads that are profitable again
- TikTok ads for fast, efficient growth
- Google for discoverability and intent
- Lower cost per click, more profitable spend

In-house creative
The creative is the targeting. We produce it in-house, test it and iterate on what wins.
- Lifestyle and product photography
- UGC from carefully chosen creators
- Video ad production and editing
- Static ads and landing pages

Email and SMS
Retention that turns first orders into lasting customer relationships.
- Flows and campaigns that get opened and clicked
- Send schedules shaped around your business
- Copy and design that drive conversions
A clear start, then a quarter-by-quarter plan.
One-to-one call
You speak with a dedicated account manager who has run direct-to-consumer projects before.
Assessment in 48 hours
We go through your accounts, creative and funnel to understand exactly where growth is blocked.
The quarter's plan
We set the plan for the coming quarter and lay the foundations of the growth framework.
A specialised team, committed to your growth.
Our mission is to help beauty brands of every size excel in a crowded digital marketplace. Years in e-commerce have taught us the challenges you face, and how to get past them.
What sets us apart is our commitment to your profitability: whether you want to scale, convert better or handle rising ad costs, we build the solution around your vision.
Tell us where you want to grow.
Send us your goals and challenges. We'll read them and come back to you to set up a first conversation.
general@k-projectllc.com